Business Studies Coursework
Critique of Three Ideas, Concepts, or Topics
Intrapreneurship is the actions involving the behaviors like the entrepreneur while working with a large firm. It also refers to the initiatives of the employees in the organization in order to undertake a focus in creativity and innovation. This transforms the idea in a venture which can earn profits into the organization. In other words, intrapreneurs are entrepreneurs following the goals of their consecutive organizations. It is also an example of motivation technique through designing jobs in informal or formal perspectives.
In this paper, therefore, different ideas from various intrapreneurs are discussed and analyzed in order to bet the best bet which maximizes its prospective company’s profits. Various concepts or approaches towards the implementation of the ideas are also outlined as well as the reflection and relation of the career objectives.
The first idea was from the Atlantic Company which was aimed at bringing a new model and innovative watch called Multwatch. According to the idea, the Multwatch is planned to have extra innovative features to constitute of that the phones contain. These included a SIM card slot, a music player, a flashlight and a voice recorder among others.
The idea of introducing a Multwatch to the market is a good innovative idea especially at the era when the market is hit by electronic revolutions. The idea can provide reinforcements to the failing companies in the market but has a lot of challenges to be overlooked as it can otherwise affect its prospective aims in the market.
Another idea came from the department of R & D from Triangle Solutions Suit Company which is of starting the laboratory of making the swimmers’ products. The move is to curb the market hitches which made them lower the profits over the past years. The projected idea is much innovative as the market base had been using the resources from the animals themselves. This idea is innovative rather than environmental friendly as it could result to minimize the deaths of whales for the products.
In the third idea, also from an intrapreneur of Triangle Solutions Company is about establishing a laboratory for testing various chemicals used in manufacturing swim wears. The idea is moved by the entrepreneurial approach of trying to win the existing consumers by introducing the light fins and scales.
According to the three ideas discussed above, it is evident that the concepts used by all the intrapreneurs reflected on how to increase the profits of their companies. The purposes of their innovative techniques were in order to increase their market share by being more creative than the competitors.
It is also evident in that, an innovation does not only occur in the introduction of new products in the market but also the techniques used in selling the products. The use of entrepreneurs to enter the market is one of the creative ideas used in order to directly sell to the consumers. One can also decide to use new ideas of marketing including the use of social media which their innovations are different in their features although they achieve the common goal.
However, creativity and innovations helps the businesses to maximize their profits and increase of market share in a given segmentation, but different concepts are used to meet the objectives of the company. The ideas and concepts used help one to be armed in terms of business improvements. The creativity and innovative concept helps the organization to achieve its goals and can be compared to the day to day life of the people. One must be creative in making a change of tactics in the life in order to achieve the goals, specifically the future career goals.